New Holland Agriculture: RioPlus Business Sustainability Statement

New Holland Agriculture – Your Sustainable Farming Partner

As one of the world’s leading makers of agricultural machinery, New Holland Agriculture is well aware of its responsibility both toward farmers and growers, and toward the environmental impact of technology applied to farming.

New Holland’s agricultural equipment is now designed and built to have a real influence on the development of sustainable farming and renewable energy sources.

It is equipped with engines generating low emissions and burning less fuel — including alternative fuels that these same machines help to produce.

New Holland continues to invest extensively in developing cutting-edge solutions and researching new technologies which reduce the impact of agricultural machines on the environment, while concurrently improving farming efficiency.

This approach requires a strong commitment and a long-term strategy.

In 2006, New Holland launched its Clean Energy Leader strategy with the aim of finding practical and accessible ways to reconcile the needs of the agricultural industry with increasingly urgent calls for action to safeguard the environment.

Biodiesel, the ECOBlue™ solution for low emissions, biomass, the Energy Independent Farm concept with the NH2™ hydrogen tractor as well as the carbon footprint reduction form the foundation blocks for this strategy.


New Holland believes biomass is a proven option for energy generation.

In partnership with the Brazilian Centro de Tecnologia Canavieira (Sugar Cane Technology Centre – CTC) New Holland is at the forefront of producing energy from sugar cane, not just in the traditional form of ethanol, but by transforming sugar cane straw into energy.

Two Brazilian test farms use a whole range of New Holland equipment to bale this energy rich straw including tractors, windrowers, large square balers and bale accumulators.

For more visit the New Holland website.

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